I had the pleasure of working with Kelly of Shine Inside Nutrition. We worked together to depict her brand as heart-centered and health-focused. One of her go-to mantras is "food is medicine." We landed on the stethoscope as a sign of authority and credibility as a health professional as well as a little strawberry nodding to her being a nutritionist.

I started in Procreate and finished in Illustrator, using Canva along the way for easy sharing with my client.

The final guide to the logo versions, icon, fonts, and colors for her to refer back to.

Initial ideas done in Procreate.

Gradually we got closer and closer to the final version with iteration and feedback.