Personal Logo Process


I enjoy design and was exploring personal branding. In any work I do I believe in iteration and building on feedback. With this project I gathered materials I thought would fit my character and goals; from the commonalities in these materials I determined that I was more drawn to feminine, organic, and imperfect qualities. I decided to go with a handlettering approach and spent multiple sessions sketching ideas on paper. The feedback I received from peers led me to narrow my selection and start experimenting with shapes and strokes in Illustrator. From there I explored color palettes, being open to odd and lesser-used combinations.

final logos

The final logo design and color palette I decided to go with.

initial progress logos

Initial outcome from sketch to Illustrator.

initial progress logos

Logo variations

logo color palette

Color palette exploration

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