I love coffee and I know a ton of people do. I wanted to create a fun concept for a coffee subscription service. I was aiming for a rustic, adventurous and modern style with an uncommon color palette seen with coffee. The steps I took were sketching concepts and taking them digital. From there I iterated on those designs and settled a cup and stamp. To me a stamp represents adventure, travel, and nostalgia for the days when snail mail was awesome.

A mockup concept for the branding materials.

The series of iterations I went through.

The final logo.

The explorative color palette. I found it fun to arrange various colors and see unexpected combinations.